Liberty appoints David Smith as Chief Distribution Officer

Liberty has appointed David Smith to the newly created role of Chief Distribution Officer (CDO) to assist the leading lender’s continued growth and development.

The new position further builds on Liberty’s substantial sales capability and sees Mr Smith responsible for the broader distribution platforms of the Liberty Financial Group (LFG), including its business partner relationships.

Mr Smith has decades of financial services expertise, having previously served as CEO, Lending at Lendi Group and Chief Customer Officer at Aussie. Strategy-driven with extensive leadership skills, Mr Smith has demonstrated a customer-first ethos well suited to Liberty’s approach.

Liberty CEO James Boyle welcomed the appointment, describing it as an exciting and important step in the evolution of Liberty and its commitment to the broker channel.

“David is a well-known and respected industry professional who brings a wealth of knowledge to our Group, and we are thrilled to have him take on this important role,” Mr Boyle said.

“With a broad skillset that extends beyond sales, we believe David’s capabilities and free-thinking mindset will be invaluable in driving distribution at Liberty as we continue supporting business partners to thrive in an evolving lending landscape.”

Mr Smith reflected that he was excited to leverage his industry experience to continue building on the existing solid foundation and contribute to Liberty’s ongoing growth.

“Liberty is an energetic and authentic business that continues to add value to a broad section of the Australian population,” Mr Smith said.

“I am excited to be joining a business of the calibre and history of Liberty and I look forward to supporting its diverse range of products and partnerships.”

Mr Smith commenced as CDO on 8 January 2024.